Saturday, May 31, 2008

Cameras can be a good thing!

When the average business owner thinks of cameras and video, the images that come to mind are security, discipline, and keeping an eye on things. I recently met someone who changed my thinking on the value of video cameras and current video technology in creating a top performing business.

Imagine your employee is sitting alone at the shop. A customer walks in, complaining about a purchase they made that did not meet their expectation. Your employee engages the frustrated client, listens to their story, determines the root cause for the dissatisfaction and provides a solution which pleases the customer. The customer walks out with the solution and a pleasant feeling about your company.

Now, imagine while sitting at your desk - maybe miles away, you get to see and hear this employee, taking care of one of your customers. Later that afternoon, you walk into the store, tell your employee how much you appreciate they way they handled the customer and give that employee $20 or a gift card, or some other token of your appreciation. Imagine what would happen in your work force?

My business friend, Ryan Reid of ICU Security, LLC, has been providing camera systems to clients for over 15 years. While some clients acquire the systems for traditional surveillance and security functions, Ryan has a whole group of clients that he has trained to use these systems in a much more profitable way. They are using their video systems to:
  • Improve Customer Service
  • Increase Employee Productivity
  • Increase Suggestive Selling
  • Accurately Evaluate Employees
  • And Reinforce Training

All of these activities contribute to improved business operations and add dollars to the bottom line. Obviously, the investment in such a system can protect against the negative side of business in terms of reducing theft and misappropriation of company assets as well. So, if you are looking for a way to improve the customer service aspects of your business, give my business friend, Ryan Reid, a call and see how he can help you grow your business and your profits through a different way of using video systems. You can visit the ICU Security website by clicking [here].

No comments: